For Press & Podcasters

Traci Robinson-Williams didn’t stumble into innovation—she sparked a shift from the inside out.

While leading government marketing inside a Fortune 100 company, she faced a challenge many leaders know all too well—rising pressure to grow, shrinking budgets, and no room for risk. 

But instead of waiting on new R&D, Traci asked a different question:

What if the growth we need is already here, just waiting to be seen differently?

That question led to a breakthrough—over $1B in revenue unlocked by reimagining existing offerings through a bold marketing lens.

From that spark, InnoMagination™ was born...a framework, a mindset, and now, an invitation to leaders everywhere to look inward before they look elsewhere.

Today, Traci is sharing this message with executives, innovators, and teams around the world—those ready to see what others miss, and lead with what they already have.

Traci Robinson-Williams, MBA, is a speaker, strategist, and founder of Claroti. She’s the creator of the InnoMagination™ framework and the originator of Marketing Powered Innovation.

• Cloud Expo Europe
• Commit Virtual
• DevOps 
• Black Is Tech 
• GAIN
• Apex Assembly CIO Fireside Chat
• Open Source Strategy Forum

• Marketing as the New Innovation Engine
• How to Unlock Growth Without New Products
• InnoMagination™: Innovating from Within
• Leadership & Innovation in Changing Markets
• Women Leading Bold Innovation in Business

• What is Marketing Powered Innovation?
• What is InnoMagination™ and why is it different?
• Why does traditional innovation fail so often?
• How can Marketing lead innovation inside large enterprises?
• What’s one thing most leaders get wrong about growth?